The RAEDC strategic plan will serve as a guide for the next chapter of Rockford economic development. The plan was developed in 2022 following consultation and conversations with economic development partners and Next Move Group.
The focus of the plan prioritized four major goals: organization development, product/property development, business retention and expansion, and marketing and attraction. The goals are stacked to rebuild the foundation of the RAEDC and are of equal importance, however, organizational development is first, followed by ensuring good product development before the organization can market, attract, retain, and expand.
Key takeaways of the strategic plan included:
- Prioritizing marketing, attraction, and retention.
- Making connections and generating leads for the community.
- Identifying the most impactful growth areas, such as the airport, available land, and location amongst major metro markets.
- Committing to specific actions and achieving results to rebuild the organization’s reputation.
View the 2023-2026 RAEDC Strategic Plan
Download the RAEDC Strategic Plan for 2023 – 2026