ED Talks: Episode 7 – Manage your brand, how your brand will influence your credibility
11:00 am – 12:00 pm
Doing good work is the base of a successful business but word of mouth isn’t enough to keep your business going. Manage the brand of your business or someone else will.
Learn how to important marketing and branding are to your business during this ED Talk with Dr. Reneee Just.
This Branding and Marketing session focuses on:
- What is a brand?
- How we frame marketing
- Pricing and its connection to our overall strategy
- Lowest pricing isn’t always better!
- Communication channels to reach your market segment
In Partnership With
ABOUT RENEE JUST
Dr. Just spent over two decades working in a range of positions for various million- and billion- dollar enterprises. In 2004, she launched a consulting practice that focuses on helping entrepreneurs and small business owners set strategic goals and devise action plans. Renee believes it is never too late to learn and says, “Life is not based on textbook theories, rather a combination of leadership abilities and life experiences. I strive to help learners understand that one size doesn’t fit all. You must be prepared at all times to be flexible and innovative. I believe we all can learn through asking questions, being a champion for our own goals, and remaining open.”
She is an Associate Professor of Leadership in the Puri School of Business at Rockford University as well as the Director of the Degree Completion Programs offered in the evening. She has been teaching for over a dozen years and most recently her teaching and research has been focused on entrepreneurship, generational differences and leadership.
Renee holds a PhD in Industrial and Organizational Psychology from Capella University, a Master of Arts in Industrial and Organizational Psychology from University of New Haven, and a Bachelor of Science in Business Administration from Albertus Magnus College. In addition to her current academic accomplishments, Renee is pursuing another doctorate (EdD) from Vanderbilt University in Leadership and Learning Organizations and graduates in December of 2020.
She lives in Rockford with her rescue dog Harley (7 ½ years). In her down time Renee enjoys the beach, cooking, entertaining, camping, hiking, and spending time with friends and family.