This week the Rockford Area Economic Development Council (RAEDC) launched a redeveloped website. This is a critical tool used to promote Your Opportunity Region to potential investors, site selectors and brokers. RockfordIL.com places the focus on information target audiences need when making decisions.
The RAEDC, as the Economic Development Agency for the region promotes the region outside the region and is also the data collection agency for economic growth. Each month statistical data will be updated relating to the goals outlined in the Rockforward20/20 strategic plan; goals that were set and will be accomplished by RAEDC and all of its economic partners.
The redeveloped website is being used by the RAEDC and our economic development partners to promote the area as part of the Rockforward20/20 strategic plan. A variety of sales methods are used to cultivate opportunities to generate capital investment, new and retained jobs, as well as new and renovated space in the area which lead to primary job growth.
To ensure the best user experience RockfordIL.com has been designed using a responsive layout and the website’s complete content is available on all devices. The redeveloped website is also more SEO friendly which will assist in higher placement for RAEDC related key-words.
“The new RAEDC website highlights the areas critical to users: workforce, site availability and logistics,” states Mike Nicholas, President of the RAEDC. “We are excited about incorporating this highly functional website into our business attraction and retention tool box.”
Some of the features of the website include:
Updated Navigation. The website features select, easily accessible information options on the homepage ensuring visitors can find information about Doing Business Here including Workforce, Incentives, Starting and Growing Your Business; Local Business Resources including Regional Data & Stats, and Demographics; as well as the option to search for Sites and Buildings.
Searchable Buildings and Sites Database. The Location One Information System (LOIS) is a searchable real estate database of buildings and properties with content updated by the Rockford Area REALTORS ® has been embedded within the RockfordIL.com framework. In addition to LOIS a Qualified Sites Program (QSP) is currently in development and will be embedded into the RAEDC’s website. This website content will be managed and maintained by the Rockford Metropolitan Agency for Planning (RMAP).
Searchable Databases. Visitors to the website can search for Rockford Area Aerospace Network (RAAN) members, RAEDC investors and businesses within the regional Supply Chains.
Visit the website at www.RockfordIL.com
ABOUT THE RAEDC
The role of the Rockford Area Economic Development Council (RAEDC) is to collaborate with regional stakeholders to cultivate opportunities for primary job growth that increase the economic well-being of our region. The RAEDC markets the region to attract new capital investment, while assisting existing business with resources for sustainable growth. The RAEDC works closely with many partners to improve the competitiveness of the region by taking what it learns from the region’s employers and engaging the community in the daily work of economic development. As the economic development organization for the region, the RAEDC also serves as the area’s data collection agency on all new capital investment, retained and created quality jobs, and renovated commercial/industrial space.