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ROCKFORD, Jan. 28 — The Rockford Area Convention and Visitors Bureau shared strong numbers from its Stroll on State survey results. “Merry and Bright: A Downtown Holiday” was the theme of the Nov. 29 holiday event drawing 60,000 visitors in 2014, double the total from the inaugural 2013 year. A sampling of stats from the 805 responses: — 85 percent of attendees made a purchase while at Stroll on State, with the average amount spent at $25, meaning an estimated $750,000 impact. |