Tuesday, September 12, 2017
5:30 – 7:30 pm
NIU EIGERlab, NIU-Rockford
8500 E. State St., Rockford
Developing a Digital Marketing Content Strategy
Today’s consumers increasingly go online to learn more and inform their decision-making process. This session will help you understand how to create a digital marketing strategy that leverages the content of value to your target audience. Also, it will provide you with essential steps for developing an integrated digital marketing strategy across your entire digital marketing presence ranging from your website to social media platforms. Learn how to identify and source content ideas that maximize your resources while attracting new customers and increasing engagement with current clients.
Join in as Assistant Professor of Marketing, Andy Dahl, from the University of Wisconsin-Whitewater shines a light on this topic. In his various roles, he has gained extensive experience working with both for-profit and non-profit organizations of all sizes to develop their digital marketing presence.
Cost: $15 (includes food and drinks)